Content
A journey inside the creative process
CREATIVE MINDS
Inside the Creative Mind
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We explore the creative mindset. We followed three creators from different cities and disciplines to find out how they develop new ideas. Their insights reveal a shared mindset defined by doubt, curiosity and emotional clarity.
‘Light is a dance between what you see and what you feel.’ - Joana Forjaz
‘The unknown isn’t a fear — it’s an invitation.’ - Carlo D’Alesio
‘Light doesn’t just reveal architecture. It gives it soul.’ - Chris Middleton
CREATIVITY ISN’T A TECHNIQUE.
IT’S A WAY OF MOVING THROUGH UNCERTAINTY.
INTERVIEW | THREE VOICES. ONE CREATIVE JOURNEY
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Three creatives. One mindset. Six questions. We asked Carlo D’Alesio, Joana Forjaz, and Chris Middleton – three creators featured in our brand film to reflect on their process:
Where it begins. What it demands. And where it leads.
New doesn’t just happen.
New is created
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Creativity begins before there’s a plan. It’s how emotion, doubt and instinct shape ideas into something meaningful.
At PROLICHT, we embrace this mindset because it reflects how we create too.