PROLICHT once again demonstrated in Frankfurt at the world's leading Light + Building trade fair, what it means that every luminaire from batch size 1 is individually configurable can be produced according to the wishes of the creatives. Representing this skill, PROLICHT produced high-quality bags in real time for visitors on its 2018 560 square meter stand. Every day, incredible crowds of people formed in front of the configurators for the HEIDI bags. Out of 3,888 opportunities, trade fair visitors were spoiled for choice to configure their individualised product. Together with the Innsbruck label GLÜXWERK, PROLICHT has designed the multifunctional HEIDI made of high-quality, waxed canvas. Over the five days of the fair, PROLICHT and its 15 employees produced 8,500 bags, which were presented to the enthusiastic visitors. The paths of HEIDI out into the world - with its new owners - can be followed up in the social media for the next few weeks and months under #heidimakesadifference. Because among all those who post a photo with HEIDI under this hashtag, PROLICHT is giving away a three-day trip to the headquarter in the Tyrolean Alps for two people.

Flexible, variable, adaptable - the new lighting solutions

Visitors to the booth did not come only because of HEIDI - even if the bag production was again one of the topics of conversation at the fair. More than 3,000 visitors personally guided the committed PROLICHT employees to the stand. They were shown a number of convincing lighting solutions for retail and hospitality, private living, public and corporate architecture. As a premium manufacturer, PROLICHT specialises in producing customised and tailor-made lighting solutions, which are manufactured from batch size 1 onwards for the customer. At PROLICHT, architects and planners have the opportunity to refurbish the luminaires in the 25 PROLICHT colurs, at no extra charge. Other colours from the RAL colour system are available on request. The development and production of the owner-managed company with currently about 200 employees is located in the middle of Europe, near Innsbruck in the Tyrolean Alps. Both the new rail systems such as HYPRO and 2LOOK4, as well as the new lighting systems SNOOKER and SIGN DIVA DANCER, impressed at the Light + Building 2018. With the latter, rooms - true to the motto of the "PLAY" exhibition stand - can be varied, repeatedly modified and creatively illuminated with light. PROLICHT stands for creativity without limits.

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Note: Comprehensive individual reports are available for the individual product novelties. An overview can be found on the website of PROLICHT: https://www.prolicht.at/de/footer/prolicht-fuer/presse/pressemitteilungen/.

If you have any questions, please contact RUESS PUBLIC B.