Escada Shop Design Concept with PROLICHT

High-tech lighting contributes to the dramatic presentation of goods

In May 2016, Escada, one of the world’s leading luxury womenswear brands, launched its new shop design concept in Düsseldorf. When developing its lighting plan, the Henn-PlanungsWerkstatt in Bruchsal incorporated lighting systems from Tyrolean premium manufacturer PROLICHT: the individually configurable high-tech luminaires from PROLICHT contribute to the interior design concept with an outstanding lighting effect, without visually intruding on the foreground.

Escada stands for modern elegance, glamour and sensual femininity. The new design concept provides the perfect framework for this: the 230m² shop in Düsseldorf’s Königsallee is reminiscent of a stylish, private sitting room with a lounge feeling ­– intimate and yet inviting. The two-storey retail space is divided into various sections, such as ready-to-wear, accessories or evening wear. Each of the interconnected rooms has an unmistakeable decor style, in which antiques are combined with contemporary pieces. Selected works of art and carefully staged details such as glass chandeliers, mirrors or a marble fireplace draw the gaze. The peaceful, neutral palette of cream, beige and warm white forms the perfect background for the exclusive colours and prints of the Escada collection.

Lighting sets the mood with invisible technology

The heart of the lighting design is the dramatic staging of the goods with almost invisible lighting technology, to allow the interior design to work its charms uninterrupted. “The new IMAGINE system from PROLICHT was very helpful here,” says lighting planner Johannes Henn. The high performance, delicate spotlight heads are extremely slimline and integrate individually into the 2LOOK4LIGHT channel system with a simple twist lock. The whole system is imperceptibly housed in the lighting channel. The five-way adjustable articulated arm makes it possible to adjust the rotation, angle and height of the spots. This means that the LED spots can be set up precisely and with accurately determined beam angles - from wide floods to the 10° narrow beam SUPER SPOT. This allows the individual lighting areas within the shop to be planned and implemented with precision. Furthermore, the trimless, wide-beam INVADER downlights provide illumination for individual objects such as chairs or tables, and displays of goods positioned centrally in the room. The sleek, trimless 4DI and CAVE spots, integrated flush into the ceiling have recessed light sources to boost the illumination in the depths of the room. “The spots are very unobtrusive and barely noticeable as luminaires, so they’re not in competition with other objects such as the goods on display or feature lighting,” explains Henn.

An extraordinary lighting effect is created through the use of a dynamically controllable white light. Bright ceilings and backlit walls with illuminated joins adapt to daylight levels, from 6500°K daylight white to 2700°K warm white. “The artificially generated daylight has the effect of extending the room outwards and works very well with the PROLICHT spots,” says Johannes Henn. Overall shop lighting is set at 3000°K with a CRI of at least 90. This creates a warm and cosy atmosphere, reflecting the intimate character of the new shop design concept.

With a clear yet discreet design, sophisticated lighting technology and a unique lighting effect, PROLICHT has once again proven to be the perfect partner for exclusive bespoke lighting concepts.

Store concept: ESCADA | Lightplanning: Henn-PlanungsWerkstatt | Photo: Mathias Baumann / Berthold Litjes